10x MULTIPLIERS TO GROW YOUR BUSINESS

A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.

10x MULTIPLIERS TO GROW YOUR BUSINESS

A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.

DISCOVER HOW YOU CAN GROW YOUR BUSINESS 10 TIMES

Discover the untapped potential of your business, and multiply your opportunities.

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EPISODE 106

Lessons Learned from a Half Billion Dollars of Product Launches | Jeff Walker

April 19, 2017

EPISODE 106

Lessons Learned from a Half Billion Dollars of Product Launches | Jeff Walker


In this Episode, you’ll discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker.  Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc – a company that helps entrepreneurs and small business owners create successful product launches.

Here’s a glance at what you’ll learn from Jeff in this episode:

  • How Jeff went from making $1,650 in his first Launch…to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe… to doing a Launch where he made $1.1M in 1 HOUR
  • How you can build anticipation to buy your product in the same way Apple does with their products (and you don’t need Apple’s marketing budget to pull it off)
  • The secret to making sales like a natural born “closer” without using high-pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
  • 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
  • Jeff pulls back the curtain and shows you the exact process he used to get his best-selling book “Launch” #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it’s the way Jeff sold 41,000 books in just a couple weeks)

Show Notes

  • Who is Jeff Walker? [0:12]
  • Jeff’s intro to the lessons on half a billion dollars in launches
  • How does Apple launch a product? [01:17]
  • How can we make millions in product launches? [02:13]
  • Doing it without resources, branding and advertising like Apple’s [02:16]
  • Stay-at-home dad desperate to make money to help the family [02:29]
  • Publishing online with email [02:40]
  • The platform for content marketing [03:12]
  • Selling to your audience [03:32]
  • Terrified to ask for the order [03:44]
  • Romance, relationships, and asking for the order [04:00]
  • The first launch produced $1,650 [04:25]
  • Over $500M in sales with his clients and students [05:08]
  • The Book “Launch” [05:30]
  • A complete unknown author turned into New York Times bestselling author [06:16]
  • 3 Things to do to succeed in launches [06:23]
  • The Sideways Sales Letter [06:47]
  • Long-form sales letters that did well before [06:49]
  • Turning the long sales letter sideways [06:55]
  • Do a series of pre-launch content – value video(s) [07:02]
  • Build up the anticipation like Apple does [07:24]
  • Sequences, Stories, and Triggers [06:25]
  • Put your material in a sequence to tell your story [06:40]
  • The triggers are: authority, reciprocity, scarcity [07:13]
  • Launch is unique and different
  • He had an offer for the book [07:57]
  • Jeff illustrates his book’s example [07:59]
  • The key is to incentivize partners to mail for you [08:35]
  • Brendon Burchard bought his product, morphed it, and came up with this process [08:50]
  • The book initially sells for $7 and upsells to $197 [09:02]
  • Get partners driving into the book [09:25]
  • Pay partners commission [09:39]
  • Your marketing HAS to tell a STORY [10:00]
  • Nothing catches people’s attention like a story does [10:09]
  • Stories WIN [10:13]

Websites

People Mentioned

Books

About Jeff Walker

About Jeff Walker:

Jeff Walker is the author of the #1 New York Times Bestseller “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.” and creator of the Product Launch Formula. His strategies have quite literally transformed the way things are sold online. Along the way, he’s become one of the top entrepreneurial and marketing trainers in the world.  Jeff developed an underground process for launching new products and businesses with unprecedented success. Once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. What started as a tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales.

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