10x MULTIPLIERS TO GROW YOUR BUSINESS

A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.

10x MULTIPLIERS TO GROW YOUR BUSINESS

A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.

DISCOVER HOW YOU CAN GROW YOUR BUSINESS 10 TIMES

Discover the untapped potential of your business, and multiply your opportunities.

We respect your privacy and will never rent, sell or trade your information.

EPISODE 111

Mastering Conversational Marketing | John Bowen

June 28, 2017

EPISODE 111

Mastering Conversational Marketing | John Bowen



In this Episode, you’ll learn how to master conversational marketing to increase your reach, and deepen your relationships with clients and prospects with Genius Network and Strategic Coach Member, John Bowen. John is CEO and founder of CEG Worldwide and is often regarded as the top coach for financial advisors and a leader in the financial services industry. 

Here’s a glance at what you’ll learn from John in this episode:

  • Mastering Conversational Marketing: How to connect and do business with influential and affluent clients
  • Two ideas that made him $1.5 million dollars and has put him on track to do $10 million over the next 24 months
  • What he does to get a 97% conversion rate on his webinars (This strategy gets webinar attendees to schedule appointments with your company without needing to chase them or follow-up)
  • A lead generation technique you can use to massively increase your lead flow (This technique works best with large companies who have large customer databases)
  • John reveals a unique way to position yourself as the expert in your market and attract motivated, qualified prospects

Show Notes

    • Joe introduces John Bowen 01:06
    • How networking opportunities opened new doors for John and how he picked up on direct marketing 02:02
    • Strategic Goal: Diversify business so that it is not reliant on corporate clients 03:48
    • How information marketing helped John develop his own list 5:00
    • John shares two ideas that have generated millions 06:02
    • Measuring levels of engagement on web pages 07:21
    • I would encourage you to go out and talk to media partners. They’re desperate for content. 08:15
    • John began doing monthly webinars with media partners 08:49
    • How John started high profile webinars to leverage data 10:32
    • Intense detailed surveys 11:33
    • How webinars led John to create his own mastermind utilizing marketing to create value 12:36
    • From the webinars minimum of $1,675,000 net projected annual gross profit margin contribution 14:39
    • Find and utilize strategic partners 14:57
    • Create great content to deliver to strategic partners 15:03

Websites

People Mentioned

Recommended Resources

About John Bowen:

John Bowen is CEO and founder of CEG Worldwide and is often regarded as the top coach for financial advisors and a leader in the financial services industry.

********************************

To go deeper with 10XTalk insights, access your FREE COPY of the “8 Transformations of a 10X Entrepreneur”, go here: http://www.10xtalk.com.

***********************

Genius Network is the place high-level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



Comment What You Thought About The Episode Below


Subscribe to 10xTalk


10xTalk delivers 10x Multipliers To Grow Your Business hosted by Joe Polish, founder of GeniusNetwork.com and Dan Sullivan, founder of StrategicCoach.com. 10x Multipliers To Grow Your Business. Insights For An Ever Expanding System Of Increasing Cooperation & Creativity Among Unique Ability Achievers.