10x Your Marketing with AI: How Daily.ai Helps Entrepreneurs Market Without Being Marketers with Joe Stolte, Joe Polish, and Dan Sullivan

Episode Summary

How Joe Stolte evolved his company from its original vision to building an “operating system of marketing” and what you can to do to more easily build an email list and drive sales through content-driven newsletters

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Here’s a glance at what you’ll discover from Joe and Dan in this episode:

How Joe Stolte’s AI-powered newsletter system saves Entrepreneurs hours each week while dramatically increasing their email open rates
Advice on viewing yourself as a “scientist” when starting a new business to test ideas without attachment to initial outcomes
Tips for utilizing Daily.ai to continuously refer and promote your relationships with other thought leaders and experts
How Daily.ai uses machine learning to get smarter over time about what each subscriber really wants to read
Why your attention is your most valuable asset as an Entrepreneur (AND: How to access an “automatic marketing manager” that provides useful insights for your marketing activities)
Lessons Joe Stolte has learned from transforming multiple tech companies and applying AI to solve marketing problems

Shownotes

The Birth of Daily.ai:
- Originated from the need to effectively use email marketing due to restrictions on paid ads in a regulated market.
- Recognizing the pain points in email marketing – time-consuming and often ineffective content creation.
- Identified the opportunity to apply AI to streamline and enhance email newsletter creation.
Revolutionizing Email Marketing:
- Daily.ai’s mission: Every small business can market without being a marketer.
- Leveraging AI to create adaptive, smart newsletters that continually improve based on user interactions.
- Sign-up involves a short survey and onboarding call to understand the business, audience, and preferences.
How Daily.ai Works:
- Utilizes a perspective engine to filter and curate top 1% content globally.
- Automatic summarization of articles, creating concise and engaging newsletters.
- Focus on future-forward positive news to evoke a positive response from subscribers.
- Incorporates conversion cards for advertising products or services within the newsletter.
Success Stories:
- Testimonials from Joe Polish and Dan Sullivan about their positive experiences with Daily.ai.
- Impressive open rates ranging from 48% to 93% and consistent clickthrough rates.
- Daily.ai viewed as an automatic marketing manager, providing valuable insights for other marketing channels.
The Power of Adaptive Learning:
- The importance of adapting to what the audience wants, moving beyond assumptions.
- Uses adaptive learning to refine newsletters over time, achieving higher open rates with each send.
- Emphasizes the significance of aligning content with subscriber interests.
Implementing Daily.ai Insights:
- Dan Sullivan shares how feedback and insights from Daily.ai newsletters are applied to social media, podcasts, and marketing emails.
- Recognition of the tool’s broader impact beyond email marketing.
Surprising Lineup of Articles:
- AI-curated articles, continually improving and providing useful information with minimal effort.
- Stolte highlights the aim for sustained improvement over the long term.
Permanent Capability Emerges:
- Daily.ai becomes a central tool for Strategic Coach, gaining popularity among Clients.
- Over 9 Clients sign up, leading to the realization of a permanent, evolving capability.
Success and Growth:
- Strategic Coach’s Client list grows from 160 to approximately 1,900.
- Results and reach continually improve, meeting marketing checklist criteria.
Implementing AI Insights:
- Dan Sullivan commends the feedback loop with Daily.ai, providing valuable lessons for product enhancement.
- Introduction of the “Triple Play” tool as a force multiplier for strategic planning and growth.
Strategic Newsletter Integration:
- Joe Polish discusses the synergy between Daily.ai and his Connection Insider newsletter.
- Stolte emphasizes the adaptability of Daily.ai for various industries, from plastic surgery offices to cafes.
Outcome-Oriented AI:
- Stolte stresses the importance of moving beyond intelligence to actualized outcomes in the business context.
- AI’s role in electrifying creativity, productivity, and profitability.
Market Acceptance Challenge:
- Joe Stolte shares the unexpected challenge of market acceptance, where brands want approval for personalized newsletters.
- Emphasis on the need for businesses to adapt to new technologies and overcome initial resistance.
Continuous Product Evolution:
- Stolte highlights the iterative process of product development, with the original vision evolving into an operating system for small businesses.
- Acknowledges the need for Entrepreneurs to embrace the role of a scientist and test multiple iterations.
Capitalizing on Conversations:
- The podcast as a continuous conversation with readers, adapting to individual interests.
- Joe Polish relates the essence of capitalism to identifying the audience interested in the value a business creates.

Resources

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