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A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.


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4 Principles of Conscious Capitalism | John Mackey

July 26, 2017


4 Principles of Conscious Capitalism | John Mackey

In this Episode, you’ll discover why entrepreneurs are heroes, the four principles of conscious capitalism, the two most important components of a great company culture and more with John Mackey. John Mackey is the co-founder of Whole Foods, advocate of entrepreneurship, and bestselling author of Conscious Capitalism.

If you would like access to the full feature presentation, the show notes, and the special resources for this episode, please visit 10xTalk.com/113,
That’s 10xTalk.com/113.

Here’s a glance at what you’ll learn from John in this episode:

  • John explains his perspective on capitalism and why entrepreneurs are heroes.
  • How do you create an award winning culture with over 80,000 employees?
  • John share’s the two most important components for creating a culture that attracts star team members.
  • Technology is moving so fast. 20 years ago, companies like Facebook, Twitter, Google, and Uber didn’t exist. Listen as John shares his thoughts on the future and what’s to come.
  • The Four Principles of Conscious Capitalism: How to use them to build a stronger business, move your organization closer to its highest potential, and create a more positive world for all of us
  • The story of a conversation John had with a 25-year-old and the #1 life lesson from it
  • The 2 BIGGEST mistakes entrepreneurs make when it comes to hiring team members
  • Does love have a place in business? According to Mackey, love is the foundation of organizations that truly reach their full potential. Discover how to infuse love into your company culture.
  • Joe and John have a revealing conversation about the role that fear plays in business and the biggest takeaway he wanted to leave everyone with.

Show Notes

  • Intellectuals have always been the class enemies of business. 3:52
  • The best way to not get hurt is to stay in your heart and not be defensive. 4:37
  • There is a “business sucks” narrative. 6:02
  • Many people believe that business people only care about money. 6:27
  • The purpose of business is not too make money, it’s actually about creating value in society. 7:37
  • The only source of wealth and value in society is business. 7:52
  • Business doesn’t get credit for the good they create. 8:58
  • Rightly viewed, competitors help you. Competition is a mutual quest to make each other better. 10:22
  • Humanity has been historically poor for all time prior to capitalism. 11:22
  • Capitalism is reducing poverty, illiteracy, and extending life spans. 12:52
  • Automation and increasing systemic unemployment is a constant fear but people have always been innovative, the majority of the technologies that define our lives didn’t exist 10 years ago. 14:07
  • Love is the meaning of life, yet in most corporations love is in the closet. 18:07
  • We use metaphors in business; war, sports, and survival. Metaphors structure our reality. 18:42
  • Integrity is not common. 20:32
  • Culture is often taken for granted in business, a good culture attracts the right people and repels the wrong people. Culture starts with your core values. 22:12
  • People want to bring their whole selves to the workplace. 23:22
  • Conscious capitalism starts with a higher purpose. 25:02
  • The interconnections between stakeholders, the business, investors, and the customers make everyone better. You have to create value for all of them. 25:52
  • Business is not a zero sum game. 27:57
  • Business is ethical because it is fundamentally about voluntary exchange. 29:52
  • Whole Foods has tried to be a race to the top. 31:07
  • The story of why John would trade everything to be 25 again. 33:38
  • Life is about the journey itself. 35:12
  • Too many entrepreneurs hire people like themselves instead of people that compensate for their weaknesses. They’re also afraid to hire someone smarter than themselves. 36:12
  • You can’t motivate people, but you can inspire them. 40:52
  • Your business will begin to take on aspects of your personality. Personal growth is about you and your organization 41:52
  • In media training you’re taught to decide what you want to say, and then bridge to it. Speaking your mind can be tricky in today’s society. 43:22
  • There is no fear in the moment. Fear is about the future. Fear prevents people from being successful. 45:22
  • The Whole Foods Diet is simple, don’t eat hyper processed food. Humans evolved as plant eating omnivores and that’s what we flourish with. 47:32
  • Avoiding healthy starches is one of the major diet mistakes today. 49:52
  • Strive to get rid of the unhealthy addictions and replace them with healthy addictions, you won’t realize you have a food addiction until you try to change what you eat. 52:02
  • Personal freedom is about escaping your unhealthy addictions. 54:52

People Mentioned


About John Mackey:

John Mackey is the co-founder of Whole Foods, an advocate of entrepreneurship, and best-selling author of Conscious Capitalism.


To go deeper with 10XTalk insights, access your FREE COPY of the “8 Transformations of a 10X Entrepreneur”, go here: http://www.10xtalk.com.


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