Why the Genius Network Annual Event Is the Highlight of Dan Sullivan’s Calendar Year (And How You Can Benefit from It Too)

Episode Summary

Dan Sullivan is the founder of Strategic Coach and has been coaching successful entrepreneurs for over 40 years. The Genius Network Annual Event is the highlight of Dan’s calendar year, and on this episode, you’ll understand why. Joe Polish and Dan Sullivan recently did a webinar together where they talked about what Genius Network is all about, why Dan loves Genius Network, how Joe and Dan think about marketing, your #1 job as an entrepreneur, and a lot more. In fact, just by listening to this episode you will learn how Joe promotes and positions one of the highest level events in the world.

If you’d like to join Dan Sullivan, Joe Polish, and 400 more of the world’s greatest entrepreneurs at this year’s Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event, or to apply go to www.GeniusNetwork.com.

Are you wondering about the Genius Network Annual Event and if it’s worth it? In today’s episode, you’ll get your answer directly from Dan Sullivan, a successful coach for over 40 years.

Here’s a glance at what you’ll learn from Dan and Joe in this episode:

- Entrepreneurial Express Elevator: The $25,000 investment Dan made that brought him $16 million (A 64x return!).

- How to connect with the highest level entrepreneurs and be part of a room filled with people who are the very best in the world at what they do (this is the way to connect with some of the smartest, most capable entrepreneurs).

- Your #1 job as an entrepreneur (do this one thing, and you will more easily have people pre-interested, pre-qualified, pre-interested and pre-motivated to do business with you).

- Joe’s favorite definition of “selling” (this one insight could transform the way you look at selling forever).

- Where to go to get some of the greatest curated insights and ideas for your business and life so you don’t have to spend hours searching for them.
- The 3 biggest marketing “AHA’s” Joe’s had over the past year that you can use to multiply your entrepreneurial effectiveness.

- The greatest Rolodex in the world for successful people: How to gain access to it for your personal and professional life.

Show Notes

- Dan Sullivan gives an invitation and promotion for the Genius Network Annual Event.

- Dan and Joe have a very similar operating system.

- Dan attributes 90% of his 21st-century marketing knowledge to Joe and his network.

- Joe has been in Strategic Coach since 1997; both platforms leverage each other 10x.

- Abundance 360 was created in Genius Network.

- Dan considers Joe an “Industry Transformer.”

- Joe transformed the entire industry of carpet cleaning; carpet cleaners turned into respected entrepreneurs with Joe’s coaching.

- The theme of the event is, “Health, Wealth, and E.L.F.”

- Joe couldn’t do manual marketing; he automates things so it sells for you 24/7. He teaches this at the annual event through the E.L.F. strategy.

- Dan redefined the term selling to include “good for them”.

- Position and package what you sell so people are already predisposed to buying it.

- Selling is influence and marketing is storytelling.

- Joe breaks down what to expect from the event and who is presenting.

- The sales prevention department in some companies is deep.
- How to prepare for the Genius Network Annual Event.

Quotes

- “Not being there is your penalty for not being there.” – Dan Sullivan

- “One of my fist policies, when someone joins Genius Network, is that if you don’t make at least a 10x return or $250,000 then I don’t want you to renew for the next year.” – Joe Polish

- “If you tell Joe what you’re looking for, he’s going to deliver it for you.” – Dan Sullivan
- “Marketing is selling in advance.” – Joe Polish

Exercise

Write down the biggest opportunities you have, what needs solving in your business, and the biggest problems or challenges you have in your business or life.