10x Is Easier Than 2x: How To Make 10x Growth Your New Normal with Dan Sullivan, Dr. Benjamin Hardy, and Joe Polish

Episode Summary

In this episode, Dan Sullivan and Dr. Benjamin Hardy discuss the concept of 10x thinking. They explain that 10x thinking frees you from doing things that you’re not a genius at and requires finding people who can do things even better than you.

This results in increased freedom of time, which can be used to transform yourself, your thinking, and your future.

Here’s a glance at what you’ll discover from Dan, Ben, and Joe in this episode:

How 10x thinking increases your freedom of time and transforms your future
Where the idea of “10x Is Easier Than 2x” came from and how it expanded
Why 2x thinking can lead to a lot of pain and a loss of your freedom of time
How you can more easily bring about 10x growth in your professional life
Why focusing on WHAT and WHO (not HOW) is one of the keys to going 10x
How to reduce complexities and multiply your capabilities and freedom

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Show Notes

10X thinking can free you from doing tasks that are not your unique abilities
You need to find the “who’s” in your life and business that can do things better than you can
Finding the right “who’s” allows you to increase your freedom of time and focus on personal transformation and growth
Dan Sullivan created a thinking tool called the 10X Mind Expander to help Entrepreneurs expand their minds along with their revenue
Working with Dan Sullivan has helped Dr. Benjamin Hardy transform his thinking and focus on his unique abilities
The collaboration between Dan and Benjamin is a free zone that encourages each of them to stay in their unique abilities and use the “Who Not How” approach to achieve their goals
For Entrepreneurs, writing books is a marketing strategy, not a source of income
Writing books for the popular market requires a different writing style and approach
Collaboration can help acquire capabilities that are not available in-house
Ben and Tucker were great collaborators on the project, providing the necessary talent and experience
A book collaboration can create new opportunities and markets
The success of the book is based on the collaboration that created it
Writing books can increase an Entrepreneur’s capability by 10X
The new book sells the previous books
Finding the right group to join can help you succeed in business, as different groups resonate with different people for different reasons
Success is not just about learning more, but also about building your tolerance for challenges and knowing who to turn to when you need help
Your unique ability can change over time as you become more self-aware and collaborate with the right people
The Free Zone is a space where there is no competition and collaboration is easier
Everyone has a sense of normal that they continually create, based on their experiences, aspirations, capabilities, knowledge, and habits
Changing someone’s sense of normal can be difficult because they want to protect what they consider normal
Reflecting on where you were one-tenth of your current revenue can provide valuable insights into your journey and growth as a business owner

Resources

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To go deeper with 10XTalk, access your FREE COPY of the “8 Transformations of a 10X Entrepreneur”, go here: http://tenxtalk.wpengine.com/8-transformations-of-a-10x-entrepreneur/.