Expanding Value Creation: Being Unique and Becoming Even More Valuable with Dan Sullivan and Joe Polish

Episode Summary

Does your uniqueness make a powerful impact? Is it valuable to other people?

Here’s a glance at what you’ll learn from Dan Sullivan in this episode:

How to make your uniqueness valuable to other people and make a great impact
The 3 ways to create value and make you and your company unique in your marketplace
How Joe created massive value in his business and transformed the carpet cleaning industry
The secret Steve Jobs used to create immense value and how you can use it
Why uniqueness is one of the most important steps in having the greatest teamwork in the world

Show Notes

All money earned ethically is a byproduct of value creation.
The real test of whether you’re really unique has to do with your impact on other people.
A lot of smart people with potential get caught in the idea that other people should just recognize their Unique Ability, but that isn’t the way the world works. Most people are not going to be discovered.
The entitled mindset probably comes from childhood experiences.
Talented young people that go on to do great things in the world almost always have a support system around them encouraging them.
Value creation is very similar to selling, you are getting someone to engage with their future.
Your Unique Ability becomes present in the lives of other people.
There are three ways for an entrepreneur to create value: they have dangers and you help eliminate them, they have opportunities are you help them capture them, or they have abilities and you help multiply them. If you can do that, you become a very special person in that person’s life.
The Unique Abilities that we appreciate most are where the uniqueness actually enabled other people to do things they couldn’t do before.
Value creation always comes down to an individual, even in an industry that’s very impersonal.
Everyone on the planet is useful to someone.
One of the best ways to sell something that no one wants to buy is education.
Create the program that you wish existed when you were struggling in your business.
There is a big difference between pretending to create value and actually creating great value.
In order to get through an impossible situation, you just need to know what to do.
If you could get paid in your business by only delivering a result, it would change everything about how you talk about what you do.
Steve Jobs totally thought through the entire value creation process before asking anyone to buy anything.
You always have to have coaching to go along with technology because on its own, no one understands it.
Uniqueness is present when you’re six years old, it can be found by looking at how you played.
Get really great at what you are and then don’t do anything more than what you are really great at. Then look outside yourself for people who are like you but are doing something completely different. Unique Ability will set you up to the greatest form of teamwork in the world.
You either want to be in teamwork with other human beings or you are going to be competing against machines.
Strategic Coach is for getting your act together around your personal Uniqueness. Genius Network is for once you have your act together and have a team, to use Joe’s principles of marketing to let the world know about your Uniqueness.
People don’t have something to market until they get in touch with their Uniqueness, and you can have your Uniqueness for years without anyone knowing about it unless you use the principles of marketing to get it out there.
Test your ideas on check writers.

Quotes

“Six years young for life.” -Dan Sullivan

“All money earned ethically is a by product of value creation.” -Dan Sullivan

“The Unique Abilities that we appreciate most are where their uniqueness actually enabled other people to do things they couldn’t do before them.” -Dan Sullivan

“In order to get through an impossible situation, you just need to know what to do.” -Joe Polish

“Get really great at what you are and then don’t do anything more than what you are really great at.” -Dan Sullivan

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