Marketing, Intelligence, and Transforming Your Business with Joe’s Marketing Book

In this Episode of 10xTalk, you’ll learn timeless marketing principles to grow your business 10 times, a unique approach to intelligence, exponential growth and much more as Joe Polish and Dan Sullivan discuss Joe’s Marketing Book.

Here’s a glance at what you’ll learn from in this episode:

Joe shares why he finally decided to write his marketing book
How to get access to marketing strategies that have generated billions of dollars in revenue
Behind the scenes of Joe’s book writing process (and how you can model it)
Joe and Dan discuss timeless marketing principles for transforming your business and growing 10x
Dan gives one of the best definitions for ‘intelligence’ you may ever hear
Joe reads a short chapter in his book that could be worth $1,000,000 in value to you

Show Notes

Joe Polish and Dan Sullivan’s introduction [00:42]
Joe’s new marketing book will be released to the public in 2017 [00:52]
Joe follows his own advice in marketing [01:38]
Dan Sullivan shares his background with Joe [01:58]
- As a child, you didn’t have to know anything, just know the questions [03:14]
- Dan shares about writing his book, Industry Transformers [03:32]
- Dan discusses his and Gordon’s interview with Joe [04:54]
- What Joe has learned by asking questions [06:36]
- The reason why Joe has never put up a book before [07:01]
- Most of the people in Joe’s world are entrepreneurs that pay and invest large sums of money…what good will a book do that group? [07:24]
- That all changed when Joe realized he is a “teacher of strategy”…that’s when he decided to write a book [07:58]
- Joe wrote this book by talking and transcribing [08:32]
- The book is called Joe’s Marketing Book [09:01]
- Joe’s particular message is for everyone in the Genius Network [09:37]
- The best way to launch a book [10:30]
- Joe will hand a copy to each member at the Genius Network’s annual event and ask for their feedback [11:22]
- Joe will self-publish his book [11:50]
- Dan has been waiting for Joe’s book [12:36]
- Both Dan and Joe are relationship marketers [14:06]
- Joe comes from a growth mentality [15:27]
- The key to a great book [16:34]
- The contents of Joe’s Marketing Book [17:51]
  - E.L.F. business versus H.A.L.F. business [17:57]
  - 3 Keys to Attracting Customers [18:18]
  - Autopilot Advertising [18:21]
  - The Customer Conversion [18:23]
  - The Happy Client Experience [18:25]
  - How to Get Referrals [18:27]
  - The Consumer Awareness Guide [18:55]
  - Testimonials and Social Proof [19:55]
  - Direct Mail [19:57]
  - Everything You Need to Know About Price [20:15]
  - Is Selling Evil [20:21]
  - Final Marketing Tips [20:23]
- What Joe may change in the book [20:39]
- How Joe gives value to the readers [21:47]
- Joe reads a part of his book [22:10]
- Dan shares about direct mail [24:47]
- Every piece of direct mail sent out is like printing money [25:41]
- Intelligence is your relationship to your environment [26:37]
- Dan mentions Robert Cialdini’s book Pre-Suasion [26:53]
- Robert Cialdini wrote the book, Influence [28:59]
- Marketing is selling in advance [30:02]
- How to automate sales and marketing [30:33]
- 3 Things you need in order to sell something [30:59]
- Applied psychology [31:35]
- Outcomes from reading Joe’s book [32:14]
- I want people to transform their business [32:16]
- I want it to be valuable so people will go to Genius Network [32:32]
- I want to make the book a value filter [33:08]
- Dan shares about a Drip campaign [34:01]
- All marketing done right is romance [38:48]
- Joe explains using carpet cleaning [39:21]
- The first person people are going to talk about is YOU [40:12]
- The most effective marketing is time management marketing [41:14]
- The book will be available in early 2017 [41:34]
- Check out Joe’s website – www.JoesMarketingBook.com [41:41]
- The best products are the products the marketplace names [42:05]
- Dan talks about our unique abilities [43:01]
- Socratic selling and marketing [43:53]
- This book is really about freedom [44:51]
- The biggest problem for an individual is knowing too much that isn’t true [46:00]
- Opt-in at JoesMarketingBook.com to get notified as soon as it becomes available [46:52]

Websites

Joe’s Marketing Book

People Mentioned

Books

About Joe Polish:

Joe fell in love with Marketing when he realized as a 4-year-old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.

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Genius Network is the place high-level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.