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of developing and expanding “Abundance Multipliers” in the 21st century global economy.


A provocative and persuasive series of interviews and discussions on the topic
of developing and expanding “Abundance Multipliers” in the 21st century global economy.


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Meetings Suck! | Cameron Herold

August 24, 2016


Meetings Suck! | Cameron Herold

In this episode Joe Polish interviews Cameron Herold, author of Meetings Suck, the founder of the COO Alliance and the man behind 1-800-GOT-JUNK. Unlike a lot of his modern contemporaries, Cameron believes that meetings aren’t just important, they’re integral to the success of any company, in any industry. Meetings only lose their value when they’re not properly executed. During today’s interview, listen as Joe and Cameron discuss how the best companies leverage communication, culture, and teamwork with meetings.


Here’s a glance at what you’ll learn from Cameron in this episode:

  • Why Cameron wrote his book “Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable”
  • Good Meeting, Bad Meeting: 8 easy to spot differences between good and bad meetings
  • The perfect time of day to run meetings is _____ a.m. and _____ p.m. Here’s why…
  • World Class Meetings 101: Strategies for running meetings as great as some of the best companies in the world like General Electric, Starbucks, and more…
  • The “5 Minute Buffer” rule that makes every meeting more functional
  • Cameron lays out his step-by-step system you can use for turning any meeting into a high leverage, high value company activity
  • One of the best ways to enhance company culture, quickly get your team on the same page and get more done in your business
  • The RIGHT way to set a meeting agenda and the exact steps to take when a meeting gets derailed
  • How to know whether you should have an in-person meeting or a virtual meeting
  • Lessons from Sprint to Middle East Monarchies: Cameron shares how his clients have transformed their meetings
  • The 4 Types of Meetings: What they are, how they work and how to run each of them
  • How to decide who should be in what meetings and the Personality Profiles every leader should know about
  • The “Post It Note Exercise” you can use to generate breakthrough ideas from your team members
  • How to set up your meetings for success, create accountability and have the most effective meetings possible
  • 3 strategies you can use during meetings to increase team engagement, clarity and commitment

Show Notes

  • Introduction [00:45]
  • The man behind 1-800-GOT-JUNK [01:19]
  • Meetings Suck by Cameron Herold [03:25]
  • Meetings don’t suck, the way you run them does [04:35]
  • good meeting versus a bad meeting [05:55]
  • Without an agenda, there is no engagement or attention from the participant’s [07:35]
  • Double, Double by Cameron Herold [09:20]
  • The concepts you need to lay out before your meeting [10:05]
  • Giving yourself a buffer when you book a meeting [11:00]
  • Never be late to a meeting [12:00]
  • How to shift the mentality of your company to never being late [12:45]
  • How many of your employees have had a training on meetings? [16:30]
  • The little league baseball analogy [17:00]
  • Case studies of companies who got better by having better meetings [17:40]
  • Determining different meeting styles and the different roles of company members [19:45]
  • People need to understand it’s OK to not be invited to a meeting [20:55]
  • Ensure the most senior person in the room speaks last [21:45]
  • As a leader, your job is to grow people [22:55]
  • How to bring the introverts into the conversation [23:30]
  • How Cameron learned how to hold the best meetings [24:40]
  • A balance to have the right amount of meetings and have clear communication [26:10]
  • Without meetings, we leave ourselves open to misinformation and miscommunication [27:33]
  • If you don’t have meetings you may have problems [29:09]
  • Your meetings can impact your culture [30:18]
  • Correct communication in your meeting [31:10]
  • Email (messaging) needs to be eliminated from meetings–you need people present [32:28]
  • Finishing every meeting with each person providing a statement [33:00]
  • Being effective versus less effective in meetings [34:00]
  • Knowing your role in a meeting [35:58]
  • The process of on-boarding [36:45]
  • The most challenging role in any meeting is that of the moderator [39:20]
  • All the different types of meetings [40:30]
  • How do you handle employees that just, flat-out, aren’t checked-in [43:05]
  • Any board of advisors needs to be well-rounded but deep in one area [46:16]
  • When you have strong, skilled C-level people they are enamored with learning  [49:10]
  • Throw out your employee reviews [50:00]
  • Running a business is similar to running a family [53:20]
  • How to create focus [54:40]
  • A business owner doesn’t need to be in control, but they do need to be in charge [55:15]
  • Working with people that you don’t easily connect with [56:34]
  • Do not get stuck in the “I have to go to this meeting” mentality [59:00]
  • Just because you’ve been invited doesn’t mean you need to go [59:25]
  • Delegating versus abdicating [01:00:40]
  • If you’re not into it and it’s not your expertise, don’t do it [01:01:50]
  • The power of quick, high-impact meetings [01:03:18]
  • The power of a debrief [01:04:20]
  • The right way to hold virtual meetings [01:05:15]
  • A quick FaceTime is far more impactful than a quick call [01:06:54]
  • The best and worst meeting Cameron Herold has EVER had [01:07:09]
  • Creating a pulse with your meetings [01:09:13]
  • Where to hire a coach [01:11:40]
  • More often, the coaching is going to the wrong person [01:14:37]
  • How to stop people from working when they’re no longer working [01:16:28]
  • Work is addictive and all addictions are dangerous–get some hobbies and go have some f&$#ing fun [01:17:40]




Recommended Resources

Genius Network

Strategic Coach


Meetings Suck

Double, Double

Vivid Vision

About Cameron Herold:

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. His current clients include a ‘Big 4’ wireless carrier and a monarchy. Cameron has earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less.

By 35, Cameron helped build his first TWO $100 million dollar companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3100 employees in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah.

Cameron is the author of the global best-selling business book DOUBLE DOUBLE in its 7th printing and in multiple translations around the world. Cameron is a top rated international speaker and has been paid to speak in 26 countries.  He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.


To go deeper on the insights shared on this episode of 10XTalk, access your FREE COPY of the “8 Transformations of a 10X Entrepreneur”, go here: http://www.10xtalk.com.


Genius Network is the place high-level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.


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